Privacy Policy

Last Updated: September 1, 2023

Welcome to Viathan Electronics (“we,” “us,” “our”). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your data in compliance with the UK GDPR, the EU GDPR, and other relevant legislation. By using our website, you consent to the practices outlined in this policy.

1. Information We Collect

1.1 Personal Information
We collect personal information when you create an account, make a purchase, or contact us. This may include:

• Name
• Email address
• Billing and shipping address
• Payment details (processed securely by third-party providers)
• Account credentials (stored securely)

1.2 Usage Data and Cookies
We collect non-personal data, such as IP addresses, browser type, and device information, for improving our website’s performance. Cookies and similar technologies are used for analytics, functionality, and advertising purposes. See our Cookie Policy for more details.

1.3 Automated Decision-Making
We do not engage in automated decision-making or profiling that significantly affects you.

2. Legal Basis for Processing Personal Information

In line with GDPR and UK GDPR, we rely on the following legal bases to process your personal data:

• Consent: For marketing communications, non-essential cookies, and personalized ads. You may withdraw consent at any time.
• Contractual Necessity: To fulfill and manage your purchases and services.
• Legitimate Interests: For website performance, fraud prevention, and customer support, while ensuring minimal impact on your rights.
• Legal Obligations: For legal compliance, such as tax and financial reporting, and fraud prevention.

3. How We Use Your Information

Your information is used to:

• Process orders and facilitate payment
• Provide customer support and account management
• Analyze and improve website functionality
• Send marketing and promotional communications (with your consent)
• Ensure compliance with legal and regulatory obligations

4. How We Share Your Information

We respect your privacy and do not sell or rent your information. However, we may share your data with:

• Service Providers: To assist with website hosting, payment processing, order fulfillment, and analytics services.
• Advertising and Analytics Partners: For website analytics and targeted advertising, only if you have consented to it.
• Legal Requirements: To meet legal obligations, including requests from law enforcement or government authorities.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, where your data may be transferred to a successor company.

5. International Data Transfers

For users in the UK or EEA, we implement appropriate safeguards for international data transfers, such as Standard Contractual Clauses approved by the European Commission, to ensure compliance with GDPR and the UK GDPR.

6. Data Retention

We retain personal data for as long as necessary to fulfill its purpose or as legally required, typically for up to seven years in accordance with tax, accounting, and regulatory requirements. After this period, data is securely deleted or anonymized.

7. Your Rights Under GDPR and UK GDPR

Under the GDPR and UK GDPR, you have the following rights:

• Right to Access: Request a copy of your personal data.
• Right to Rectification: Request correction of inaccurate data.
• Right to Erasure: Request deletion of data when it is no longer necessary or if consent is withdrawn.
• Right to Restrict Processing: Request restriction of your data under certain conditions.
• Right to Data Portability: Receive a copy of your data in a machine-readable format.
• Right to Object: Object to processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw consent for data processing where it is based on consent.

To exercise these rights, please follow these steps:

• Identify yourself by providing your full name and contact information.
• Clearly specify the right you wish to exercise.
• Provide any necessary information to help us process your request.

For further assistance, contact us at support@viathan.uk.

Right to Lodge a Complaint: If you believe that your data protection rights have been violated, you have the right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner's Office (ICO). You can contact them at ico.org.uk.

8. Security Measures

We implement technical and organizational measures to protect your data, including secure servers, encryption, and access control. While we strive for security, please ensure your own safety by safeguarding your account credentials.

9. Cookies and Third-Party Tracking

We use cookies to enable core functionality and enhance your experience. The types of cookies we use include:

• Essential Cookies: Necessary for the website to function properly.
• Performance Cookies: Help us understand how visitors interact with our website.
• Functional Cookies: Enable enhanced functionality and personalization.
• Advertising Cookies: Used to deliver relevant advertisements to you.

You may adjust cookie settings in our cookie consent banner or in your browser settings. For more information, please see our Cookie Policy.

10. Children’s Privacy

Our website is intended for users aged 16 and older. If we become aware of data collected from users under 16, we will promptly delete it to comply with legal requirements.

11. Changes to This Privacy Policy

We may periodically update this Privacy Policy to reflect changes in legal requirements or our practices. We encourage you to review it regularly. The "Last Updated" date at the top of this policy will indicate when changes were made.

12. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy, please contact us at: